This poster is designed by our group. The rationale of designing this poster is to promote the brand new burger for Burger King.
For the slogan, we choose " Black Burger New Era" . It is able to tell the audience that there is a new trend of eating burger with the color of black.
Moreover, it clearly shows the appearance and part of the ingredients of the burger

Source:http://adsoftheworld.com/media/print/caribu_bitter_poison
A famous chocolate brand, Caribu Bitter launched an advertisement by showing a child who does the evil things which
raise lots of controversy. The message of the advertisement can be carried out easily but the expression way is improper. 
It is obvious to see the key message as “The Dark Side of Sweetness”. A girl is playing house and pouring poisonous
liquid into a toy cup. It implies that although the girl looks cute and naïve, she still can act impolitely and her behavior is similar to a witch.  Meanwhile, there is a younger girl sits at the back and looks at her. It seems that the younger girl will learn this bad behavior.
This advertisement ruins children’s image as native, kind-hearted. The girl’s naïve, cute face and the poisonous liquid
create a distinct contrast. Children suppose should be taught to behave properly.
Children are the target audience of this advertisement, however, it sets a bad example to the audience. Children are
curious and able to learn things quickly, they may follow improper behavior from the advertisement.  Mass media
always has great power to influence people’s mind. Children are not mature enough to judge the meaning of the message but have higher interests in reading images. The image of the advertisement will be easily to draw their attention,
if they read the image without seeing the text as “The Dark Side of Sweetness”, they may misunderstand the whole message of the advertisement. 
 

Source: http://news.nationalgeographic.com/news/2011/10/pictures/111027-best-nature-pictures-2011-environment-animals-science/
Have you ever imagine how do you feel if you stay in a landfill? A photo took by Hong Kong photographer tells the story about a couple of young brothers who live in Nepal. 
In the photo, two children comfort each other in a landfill. They search for useable things from the garbage in order to sell for food. The boy sits in the left seems like protecting his young brother. From their eye, it seems they are helpless. 
The background is dark with smoke, it looks like a dead city which without energy and hopes. Therefore, people are hard to survive in such a harsh condition. 
The photographer would like to convey a message that there are many people who live in the developing countries have serious poverty problem. 
In fact, Nepal is a less-developed country. It is rare for local children to receive education. Most children live under poverty line and have the problem of malnutrition. 
This photo touches me a lot that as we live in Hong Kong which is an affluent city, we should treasure that things that we own and help the people in need. 

Source: http://lifestyle.etnet.com.hk/column/index.php/features/news/18774
A student who come from Tin Shui Wai gets seven 5**grade and has a great success in DSE (Diploma of Secondary
Education).  This photo is taken when he was having interviews with the media. 
 The student holds DSE’s result certificate and sits in front of the public housing estate of Tin Shui Wai. Meanwhile, he
puts up his hand to show his achievements. The tall buildings at the back of the photo seem like creating invisible walls to block people’s road to success.  In this photo, the student sits near the top of buildings. It implies that he can break through this barrier and find a bright future. 
It seems that no matter where do you come from, you still can get good grade once you are hard working. This student’s successful story not only gives hopes to many students who come from the lower
income family but also break through the general views towards Tin Shui Wai as a city that full of sadness.