CITI Bank Brain Washing Advertising
6 years ago, CITI Bank published a series of Youtube advertising call “CITI Never Sleep” “Father and Son” “You…Powered by CITI” “Let’s get it done”. And etc., about 30 Youtube advertising , which is intended to brain wash the
consumer that CITI is reputable banker with huge capital, really to aim for assist their customer to achieve studies, help to build a new business, or even fulfill their dreams. The Youtubes’ scenery is touching, the actor is appropriate and first class, the background sound is soft and lyric is sensation, and finally the narrative voice is attractive. The above YouTube put on broadcasted is one of the series call “Let’s get it done “for the countries of USA, Singapore and India.
Citigroup was formed from one of the world's largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group in October 1998. It is currently the 3rd largest bank holding company in the United States. See what happened for the big 5 bankers.
On 2008 global financial crisis, Citigroup suffered tremendous losses and was later rescued by the U.S. government to prevent the bankruptcy of the largest bank in the world at that time. Why comes to such tragedy situation, who is going to blame, please see the followings. A former CITI senior staff Sherry Hunt sued CITI to court for fraud and was won (verdict of May 2013) During the trail she told the court that “On 2006 (almost day of CITI launched their Youtubes on air) the bank was buying mortgages from outside lenders with doctored tax forms, phony appraisals and missing signatures. Hunt said it was her job to identify these defects and she did and had made a regular report to her bosses, but executives buried her findings”. There are regulations that US government requires lenders to certify that insured loans meet FHA (Federal Housing Administration) standards, CITI had flouted those standards and passed along subpar loans to FHA made substantial profits through the sale and/or securitization of FHA-backed insured mortgages, it was wrongfully endorsed those not eligible mortgages. CITI was at last fined US$75M for misleading Investors over subprime assets. At the same time, the other 4 big banks all faced similar scandals which are 1. JPMorgan – made million dollars bribes to commissions of Jefferson County, Alabama. 2. Bank of America – more than 200,000 African-American and Hispanic borrowers who qualified for loan same as a white man were charged higher fees or placed into subprime-loans. 4. Wells Fargo – same awful behavior as Bank of America. 5. Goldman Sachs – helped Greece mask its debt by using complex derivatives tools gained huge profits from the deal.
What an immoral and miss conducts happened to those 5 big bankers? What is inside thinking of their high remunerated
CEOs. Just for more profit even to indulge wickedness, offence law to commit a crime? Trusted most of CEOs are
graduated from US Ivy Universities. What have been taught by those Universities in their MBA course –is it Organizational Behavior a must. Are the universities taught them for self-benefit purposes that plunder, frauds, bribes are
allowable? What use of those Youtubes for? It completely reflects a sadness joke!
6 years ago, CITI Bank published a series of Youtube advertising call “CITI Never Sleep” “Father and Son” “You…Powered by CITI” “Let’s get it done”. And etc., about 30 Youtube advertising , which is intended to brain wash the
consumer that CITI is reputable banker with huge capital, really to aim for assist their customer to achieve studies, help to build a new business, or even fulfill their dreams. The Youtubes’ scenery is touching, the actor is appropriate and first class, the background sound is soft and lyric is sensation, and finally the narrative voice is attractive. The above YouTube put on broadcasted is one of the series call “Let’s get it done “for the countries of USA, Singapore and India.
Citigroup was formed from one of the world's largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group in October 1998. It is currently the 3rd largest bank holding company in the United States. See what happened for the big 5 bankers.
On 2008 global financial crisis, Citigroup suffered tremendous losses and was later rescued by the U.S. government to prevent the bankruptcy of the largest bank in the world at that time. Why comes to such tragedy situation, who is going to blame, please see the followings. A former CITI senior staff Sherry Hunt sued CITI to court for fraud and was won (verdict of May 2013) During the trail she told the court that “On 2006 (almost day of CITI launched their Youtubes on air) the bank was buying mortgages from outside lenders with doctored tax forms, phony appraisals and missing signatures. Hunt said it was her job to identify these defects and she did and had made a regular report to her bosses, but executives buried her findings”. There are regulations that US government requires lenders to certify that insured loans meet FHA (Federal Housing Administration) standards, CITI had flouted those standards and passed along subpar loans to FHA made substantial profits through the sale and/or securitization of FHA-backed insured mortgages, it was wrongfully endorsed those not eligible mortgages. CITI was at last fined US$75M for misleading Investors over subprime assets. At the same time, the other 4 big banks all faced similar scandals which are 1. JPMorgan – made million dollars bribes to commissions of Jefferson County, Alabama. 2. Bank of America – more than 200,000 African-American and Hispanic borrowers who qualified for loan same as a white man were charged higher fees or placed into subprime-loans. 4. Wells Fargo – same awful behavior as Bank of America. 5. Goldman Sachs – helped Greece mask its debt by using complex derivatives tools gained huge profits from the deal.
What an immoral and miss conducts happened to those 5 big bankers? What is inside thinking of their high remunerated
CEOs. Just for more profit even to indulge wickedness, offence law to commit a crime? Trusted most of CEOs are
graduated from US Ivy Universities. What have been taught by those Universities in their MBA course –is it Organizational Behavior a must. Are the universities taught them for self-benefit purposes that plunder, frauds, bribes are
allowable? What use of those Youtubes for? It completely reflects a sadness joke!